*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
:root {
  --black:#060809; --surface:#0c1118; --surface2:#131d27;
  --gold:#c9a96e; --gold2:#e8c88a; --blue:#4a8fd4;
  --white:#f1f3f5; --muted:rgba(241,243,245,0.45); --border:rgba(241,243,245,0.07);
}
html { scroll-behavior: smooth; overflow-x: clip; }
body { background: var(--black); color: var(--white); font-family: 'Inter', sans-serif; line-height: 1.7; -webkit-font-smoothing: antialiased; }

.progress { position: fixed; top: 0; left: 0; height: 3px; width: 0; background: linear-gradient(90deg, var(--gold), var(--gold2)); z-index: 400; transition: width 0.1s linear; }

.nav { position: fixed; top: 0; left: 0; right: 0; z-index: 200; padding: 20px 52px; display: flex; align-items: center; justify-content: space-between; background: linear-gradient(180deg, rgba(6,8,9,0.98) 0%, rgba(6,8,9,0.9) 70%, transparent 100%); -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); }
.nav-logo { font-family: 'Space Grotesk', sans-serif; font-size: 14px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--white); text-decoration: none; }
.nav-logo span { color: var(--gold); }
.nav-right { display: flex; align-items: center; gap: 32px; }
.nav-link { font-family: 'Space Grotesk', sans-serif; font-size: 12px; font-weight: 500; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(241,243,245,0.5); text-decoration: none; transition: color 0.2s; }
.nav-link:hover, .nav-link.active { color: var(--white); }
.nav-cta { font-family: 'Space Grotesk', sans-serif; font-size: 12px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--black); background: var(--gold); text-decoration: none; padding: 10px 26px; border-radius: 100px; border: none; cursor: pointer; transition: background 0.2s, transform 0.2s; }
.nav-cta:hover { background: var(--gold2); transform: translateY(-1px); }
.nav-dropdown { position: relative; }
.nav-dropdown > .nav-link { display: inline-flex; align-items: center; gap: 6px; cursor: pointer; }
.nav-caret { font-size: 8px; transition: transform 0.25s; }
.nav-dropdown:hover .nav-caret, .nav-dropdown:focus-within .nav-caret { transform: rotate(180deg); }
.nav-dropdown::before { content: ''; position: absolute; left: 0; right: 0; top: 100%; height: 16px; }
.nav-menu { position: absolute; top: calc(100% + 16px); left: 50%; transform: translateX(-50%) translateY(-6px); min-width: 220px; background: var(--surface2); border: 1px solid var(--border); border-radius: 12px; padding: 8px; box-shadow: 0 24px 60px rgba(0,0,0,0.55); opacity: 0; visibility: hidden; transition: opacity 0.2s, transform 0.2s, visibility 0.2s; }
.nav-dropdown:hover .nav-menu, .nav-dropdown:focus-within .nav-menu { opacity: 1; visibility: visible; transform: translateX(-50%) translateY(0); }
.nav-menu a { display: block; padding: 10px 14px; border-radius: 8px; text-decoration: none; font-family: 'Space Grotesk', sans-serif; font-size: 12px; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase; color: rgba(241,243,245,0.7); white-space: nowrap; transition: background 0.2s, color 0.2s; }
.nav-menu a:hover { background: var(--black); color: var(--gold); }
.nav-toggle { display: none; flex-direction: column; justify-content: center; gap: 5px; width: 42px; height: 42px; padding: 9px; background: none; border: none; cursor: pointer; z-index: 300; }
.nav-toggle span { display: block; width: 24px; height: 2px; background: var(--white); border-radius: 2px; transition: transform 0.3s ease, opacity 0.3s ease; }
.nav-toggle.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle.open span:nth-child(2) { opacity: 0; }
.nav-toggle.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
.mobile-menu { position: fixed; inset: 0; z-index: 250; background: rgba(6,8,9,0.98); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 6px; padding: 40px; opacity: 0; visibility: hidden; transform: translateY(-8px); transition: opacity 0.3s ease, transform 0.3s ease, visibility 0.3s ease; }
.mobile-menu.open { opacity: 1; visibility: visible; transform: translateY(0); }
.mobile-menu a { font-family: 'Space Grotesk', sans-serif; font-size: 1.5rem; font-weight: 500; color: var(--white); text-decoration: none; padding: 12px 16px; }
.mobile-menu a:hover { color: var(--gold); }
.mobile-menu .mm-cta { margin-top: 22px; color: var(--black); background: var(--gold); padding: 16px 46px; border-radius: 100px; font-size: 13px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; }

.article { max-width: 720px; margin: 0 auto; padding: 130px 24px 40px; }
.crumbs { font-family: 'Space Grotesk', sans-serif; font-size: 12px; letter-spacing: 0.04em; color: var(--muted); margin-bottom: 26px; }
.crumbs a { color: var(--muted); text-decoration: none; transition: color 0.2s; }
.crumbs a:hover { color: var(--gold); }
.badge { display: inline-flex; align-items: center; gap: 7px; font-family: 'Space Grotesk', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gold); margin-bottom: 22px; }
.badge .bd { width: 5px; height: 5px; border-radius: 50%; background: var(--gold); }
.badge.teardown { color: #e0a9a6; } .badge.teardown .bd { background: #e0736f; }
.badge.playbook { color: #7ab3e8; } .badge.playbook .bd { background: var(--blue); }
.badge.quicktake { color: #9ec7a6; } .badge.quicktake .bd { background: #7fb98a; }
.article h1 { font-family: 'Space Grotesk', sans-serif; font-size: clamp(2rem, 4.4vw, 2.9rem); font-weight: 700; letter-spacing: -0.03em; line-height: 1.08; color: var(--white); }
.dek { font-size: 1.18rem; color: rgba(241,243,245,0.6); margin-top: 20px; line-height: 1.6; }
.byline { display: flex; align-items: center; gap: 13px; margin-top: 30px; padding-bottom: 30px; border-bottom: 1px solid var(--border); }
.byline .av { width: 42px; height: 42px; border-radius: 50%; background: var(--surface2); color: var(--gold); display: flex; align-items: center; justify-content: center; font-family: 'Space Grotesk', sans-serif; font-weight: 600; font-size: 14px; flex: none; }
.byline .who { font-family: 'Space Grotesk', sans-serif; font-size: 0.92rem; font-weight: 500; color: var(--white); }
.byline .when { font-size: 0.78rem; color: var(--muted); margin-top: 2px; }

.hero-visual { margin: 36px 0 8px; border: 1px solid var(--border); border-radius: 16px; overflow: hidden; background: radial-gradient(130% 130% at 15% 0%, #16202b 0%, #0a0e14 72%); padding: 34px; box-shadow: 0 30px 70px rgba(0,0,0,0.45); }
.figcap { font-size: 0.8rem; color: var(--muted); text-align: center; margin-top: 12px; }

.prose { font-size: 1.08rem; line-height: 1.8; color: rgba(241,243,245,0.82); }
.prose > p { margin-top: 22px; }
.prose h2 { font-family: 'Space Grotesk', sans-serif; font-size: 1.55rem; font-weight: 600; letter-spacing: -0.02em; color: var(--white); margin-top: 52px; line-height: 1.2; }
.prose h3 { font-family: 'Space Grotesk', sans-serif; font-size: 1.2rem; font-weight: 600; color: var(--white); margin-top: 34px; }
.prose a { color: var(--gold); text-decoration: none; border-bottom: 1px solid rgba(201,169,110,0.35); transition: border-color 0.2s; }
.prose a:hover { border-color: var(--gold); }
.prose strong { color: var(--white); font-weight: 600; }
.prose ul, .prose ol { margin: 22px 0 22px 4px; padding-left: 22px; }
.prose li { margin-top: 12px; }
.prose ul li::marker { color: var(--gold); }
.prose ol li::marker { color: var(--gold); font-family: 'Space Grotesk', sans-serif; font-weight: 600; }

.tldr { background: var(--surface); border: 1px solid var(--border); border-left: 3px solid var(--gold); border-radius: 0 14px 14px 0; padding: 24px 26px; margin: 36px 0; }
.tldr .lbl { font-family: 'Space Grotesk', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); margin-bottom: 10px; }
.tldr p { color: rgba(241,243,245,0.78); font-size: 1rem; margin: 0; }

.callout { background: var(--surface2); border-radius: 14px; padding: 24px 26px; margin: 34px 0; display: flex; gap: 16px; }
.callout .ic { color: var(--gold); flex: none; margin-top: 2px; }
.callout p { margin: 0; font-size: 0.98rem; color: rgba(241,243,245,0.78); }
.callout strong { color: var(--white); }

.prose blockquote { margin: 40px 0; padding-left: 26px; border-left: 3px solid var(--gold); }
.prose blockquote p { font-family: 'Newsreader', Georgia, serif; font-size: 1.5rem; line-height: 1.4; color: var(--white); font-style: italic; }
.prose blockquote cite { display: block; margin-top: 16px; font-style: normal; font-family: 'Space Grotesk', sans-serif; font-size: 0.85rem; letter-spacing: 0.03em; color: var(--gold); }

.inline-mock { margin: 34px 0; }

.cta-block { margin: 52px 0; background: var(--surface); border: 1px solid rgba(201,169,110,0.28); border-radius: 18px; padding: 40px 36px; text-align: center; }
.cta-block h3 { font-family: 'Space Grotesk', sans-serif; font-size: 1.4rem; font-weight: 600; letter-spacing: -0.02em; color: var(--white); }
.cta-block p { color: var(--muted); margin: 12px auto 0; max-width: 400px; font-size: 0.95rem; }
.btn-gold { display: inline-block; margin-top: 24px; font-family: 'Space Grotesk', sans-serif; font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--black); background: var(--gold); text-decoration: none; padding: 15px 38px; border-radius: 100px; border: none; cursor: pointer; transition: background 0.2s, transform 0.2s; }
.btn-gold:hover { background: var(--gold2); transform: translateY(-2px); }

.faq { margin-top: 52px; }
.faq h2 { font-family: 'Space Grotesk', sans-serif; font-size: 1.55rem; font-weight: 600; color: var(--white); margin-bottom: 8px; }
.faq details { border-bottom: 1px solid var(--border); }
.faq summary { list-style: none; cursor: pointer; padding: 20px 0; font-family: 'Space Grotesk', sans-serif; font-size: 1.05rem; font-weight: 500; color: var(--white); display: flex; justify-content: space-between; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; color: var(--gold); font-size: 1.4rem; font-weight: 300; line-height: 1; transition: transform 0.25s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { color: var(--muted); font-size: 0.98rem; padding: 0 0 22px; }

.author-box { display: flex; gap: 16px; align-items: flex-start; margin-top: 56px; padding-top: 34px; border-top: 1px solid var(--border); }
.author-box .av { width: 52px; height: 52px; border-radius: 50%; background: var(--surface2); color: var(--gold); display: flex; align-items: center; justify-content: center; font-family: 'Space Grotesk', sans-serif; font-weight: 600; font-size: 16px; flex: none; }
.byline .av, .author-box .av { overflow: hidden; }
.byline .av img, .author-box .av img { width: 100%; height: 100%; object-fit: cover; display: block; }
a.who, a.name { text-decoration: none; }
a.who:hover, a.name:hover { color: var(--gold); }
.author-box .name { font-family: 'Space Grotesk', sans-serif; font-weight: 600; color: var(--white); }
.author-box .bio { color: var(--muted); font-size: 0.9rem; margin-top: 6px; }
.back { display: inline-flex; align-items: center; gap: 8px; margin-top: 44px; font-family: 'Space Grotesk', sans-serif; font-size: 12px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: var(--gold); text-decoration: none; }

/* ── UI MOCKS ── */
.mk-bar { display: flex; align-items: center; gap: 10px; background: #f1f3f5; border-radius: 100px; padding: 11px 16px; box-shadow: 0 8px 24px rgba(0,0,0,0.4); }
.mk-bar svg { width: 16px; height: 16px; flex: none; }
.mk-bar span { color: #3a3f45; font-size: 13.5px; }
.mk-bar .mic { margin-left: auto; }
.mk-result { display: flex; align-items: center; gap: 12px; background: rgba(255,255,255,0.04); border: 1px solid var(--border); border-radius: 10px; padding: 12px 14px; margin-top: 11px; }
.mk-result.top { border-color: rgba(201,169,110,0.4); background: rgba(201,169,110,0.07); }
.mk-pin { width: 24px; height: 24px; border-radius: 50%; background: var(--surface2); color: var(--gold); font-size: 11px; font-weight: 700; display: flex; align-items: center; justify-content: center; flex: none; font-family: 'Space Grotesk', sans-serif; }
.mk-result.top .mk-pin { background: var(--gold); color: var(--black); }
.mk-lines { flex: 1; min-width: 0; }
.mk-l1 { height: 9px; width: 55%; background: rgba(241,243,245,0.5); border-radius: 4px; }
.mk-result.top .mk-l1 { background: var(--gold2); }
.mk-l2 { height: 6px; width: 36%; background: rgba(241,243,245,0.18); border-radius: 4px; margin-top: 7px; }
.mk-stars { display: inline-flex; gap: 2px; }
.mk-stars svg { width: 13px; height: 13px; }
.mk-gbp { background: #fff; border-radius: 12px; padding: 18px; box-shadow: 0 12px 34px rgba(0,0,0,0.4); max-width: 320px; margin: 0 auto; }
.mk-gbp-name { color: #202124; font-family: 'Space Grotesk', sans-serif; font-weight: 600; font-size: 16px; }
.mk-gbp-rate { display: flex; align-items: center; gap: 6px; margin: 7px 0 4px; }
.mk-gbp-rate b { color: #dd8b00; font-size: 12px; font-weight: 600; }
.mk-gbp-cat { color: #5f6368; font-size: 12px; }
.mk-gbp-actions { display: flex; gap: 8px; margin-top: 14px; }
.mk-gbp-actions span { flex: 1; text-align: center; border: 1px solid #dadce0; border-radius: 100px; padding: 7px 0; color: #1a73e8; font-size: 11px; font-weight: 500; }
.mk-sms { display: flex; flex-direction: column; gap: 9px; }
.mk-bub { max-width: 80%; padding: 9px 13px; border-radius: 15px; font-size: 13px; line-height: 1.4; }
.mk-bub.in { align-self: flex-start; background: var(--surface2); color: rgba(241,243,245,0.85); border-bottom-left-radius: 4px; }
.mk-bub.out { align-self: flex-end; background: var(--gold); color: #241d0e; border-bottom-right-radius: 4px; }

/* reviews mock */
.mk-rev { display: flex; align-items: center; gap: 10px; }
.mk-g { width: 26px; height: 26px; }
.mk-rev-score { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 22px; color: var(--white); }
.mk-rev-row { display: flex; align-items: center; gap: 11px; background: rgba(255,255,255,0.04); border: 1px solid var(--border); border-radius: 10px; padding: 11px 13px; margin-top: 11px; }
.mk-av { width: 26px; height: 26px; border-radius: 50%; background: var(--surface2); color: var(--gold); font-size: 11px; font-weight: 600; display: flex; align-items: center; justify-content: center; flex: none; font-family: 'Space Grotesk', sans-serif; }

/* crm mock */
.mk-crm { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.mk-col { background: rgba(255,255,255,0.03); border: 1px solid var(--border); border-radius: 10px; padding: 12px 10px; }
.mk-col-h { font-family: 'Space Grotesk', sans-serif; font-size: 9px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(241,243,245,0.4); margin-bottom: 9px; }
.mk-cd { background: var(--surface2); border-radius: 7px; padding: 9px; margin-bottom: 7px; }
.mk-cd .mk-l1 { width: 72%; }
.mk-cd.win { border: 1px solid rgba(201,169,110,0.4); }

/* growth mock */
.mk-grow-tiles { display: flex; gap: 12px; }
.mk-tile { flex: 1; background: rgba(255,255,255,0.04); border: 1px solid var(--border); border-radius: 12px; padding: 14px 16px; }
.mk-tile .k { font-family: 'Space Grotesk', sans-serif; font-size: 10px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
.mk-tile .v { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 1.5rem; color: var(--gold); margin-top: 5px; }
.mk-spark { margin-top: 12px; }

/* checklist mock */
.mk-check { display: flex; flex-direction: column; gap: 9px; }
.mk-crow { display: flex; align-items: center; gap: 11px; background: rgba(255,255,255,0.04); border: 1px solid var(--border); border-radius: 10px; padding: 11px 13px; }
.mk-crow.bad { border-color: rgba(226,75,74,0.25); }
.mk-ck { width: 20px; height: 20px; border-radius: 50%; background: rgba(201,169,110,0.15); color: var(--gold); display: flex; align-items: center; justify-content: center; flex: none; }
.mk-crow.bad .mk-ck { background: rgba(226,75,74,0.15); color: #e0736f; }
.mk-crow .mk-l1 { width: 58%; height: 8px; }

footer { position: relative; z-index: 10; background: var(--surface); border-top: 1px solid var(--border); padding: 32px 52px; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 16px; }
.footer-logo { font-family: 'Space Grotesk', sans-serif; font-size: 13px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--white); text-decoration: none; }
.footer-logo span { color: var(--gold); }
.footer-copy { font-size: 0.73rem; color: rgba(241,243,245,0.22); }
.footer-links { display: flex; gap: 24px; }
.footer-links a { font-size: 0.73rem; color: rgba(241,243,245,0.3); text-decoration: none; letter-spacing: 0.05em; transition: color 0.2s; }
.footer-links a:hover { color: var(--gold); }

.book-modal { position: fixed; inset: 0; z-index: 500; display: none; align-items: center; justify-content: center; padding: 24px; background: rgba(6,8,9,0.82); -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); }
.book-modal.open { display: flex; }
.book-modal-inner { width: 100%; max-width: 720px; background: var(--surface); border: 1px solid var(--border); border-radius: 18px; overflow: hidden; }
.book-modal-header { display: flex; align-items: center; justify-content: space-between; padding: 20px 26px; border-bottom: 1px solid var(--border); }
.book-modal-title { font-family: 'Space Grotesk', sans-serif; font-size: 13px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--white); }
.book-modal-title span { color: var(--gold); }
.book-modal-close { background: none; border: none; color: var(--muted); font-size: 26px; line-height: 1; cursor: pointer; }
.book-modal-close:hover { color: var(--white); }
.book-modal-body { background: #fff; }

@media (max-width: 768px) {
  .nav { padding: 15px 20px; }
  .nav-right { display: none; }
  .nav-toggle { display: flex; }
  .article { padding: 104px 20px 30px; }
  .hero-visual { padding: 22px; }
  footer { padding: 28px 20px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }