About
The systems that turn a Google search into a paying customer, and the person who builds them.
I started Castro Consulting after watching one too many good owners get burned. They'd pay an agency, hear the big promises, and six months later have a folder of reports and nothing to show for it.
So I kept mine simple. What you get is systems that get you found on Google, catch the enquiries when they land, and turn them into booked jobs on repeat. If a thing doesn't move one of those, I won't recommend it.
How I work
I'm not precious about channels. Some clients need their Google profile and local search sorted. Some need ads that stop quietly bleeding money. Most need the follow-up fixed so leads don't go cold before anyone calls them back.
I work out which one it is, build it, then show you the numbers that mean something. Calls booked, jobs won. Not likes.
If a system isn't pulling its weight, it's gone.
You'll hear about calls and jobs, not reach and impressions.
If it won't work, or the fix isn't marketing, I'll say so.
Who I work with
Health practices, tradies, coaches, and service businesses across New Zealand, Australia, and the States. Wildly different industries, same deep-rooted process. Be the first name someone finds, and make saying yes the easy option.
If you'd rather see the work than read about it, the case studies and the blog are where I show it. Real clients, real breakdowns, and the occasional "this won't work if...".
Grab a 15-minute call and I'll give you an honest read on where your best opportunity is. No deck, no hard sell.
Castro. — Book a Call